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Enah the ecofriendly web exclusive clothing brand April 2013 By Kriti Bakshi

For a brand to survive in online retail it has a to have a strong USP and and market presence. Enah describes itself as a ethical fashion and lifestyle online brand from India, targetted for the Indian youth. The Mumbai based apparel brand was already available on other e-tail websites like Flipkart, Koovs, Myntra, Shopo, Jabong etc since Feb 2012 but officially launched its website in Oct last year. read more...


Enah aims to raise $ 5 mln April 2013 BY Baibhab Das, an ethical and fashion lifestyle online brand, is looking to raise funds in a bid to scale-up its online presence. In a candid interview with Neha Shah, Founder and CEO of ENAH, she highlighted their strategy to stay ahead of the fierce competition in this segment. read more...


Shop for ethical fashion online with Enah April 2013 By Sudipto Baruah

Mumbai-based ACE Lifestyles E-Retail launched, an ethical fashion and lifestyle ecommerce brand, last October with the objective of creating an end product that maximizes benefits to society and minimizes impact on the environment. By 'ethical fashion' the brand implies that it products follow best practices such as the use of natural fabrics like cotton, linen read more...